Elite Tennis. Strategic Business.

Luca Popovici combines hands-on experience in tennis coaching and club operations with expertise in sports business and marketing, supporting organizations in achieving sustainable growth and long-term value.

With 6 years of international coaching across Europe and a foundation in marketing, Luca translates raw athletic potential into structured, revenue-generating club operations.

Our Core Qualifications

ITF Club Management Diploma

PTR-Certified Coach

Marketing & Business Administration

WTA/ITF Sparring Experience

Certified framework for sustainable club operations and strategic planning.

Ensuring high-quality coaching standards and player development programs.

Bringing tour-level operational insights to daily facility management.

Formal education in commercial strategy, brand partnerships, and club economics.

High-performance tennis demands high-performance business structure – no generic advice, just proven club economics.

Luca Popovici

Discover how specialized advisory can transform your tennis business.